5 Reasons to Use WordPress for Tourism Business Websites


Clients are constantly asking to grow their business in the digital world, in order to increase their market share. They may own their website, but still do not have the necessary skills to manage it and attract customers. Most businesses and organizations need to have a Content Management System or CMS, that’s easy to use and does not hamper content and marketing objectives. WordPress has become the CMS that is trusted by the best. WordPress’ functionality can be extended to fully fit the website needs of our clients. Here are the top 5 reasons why WordPress is so useful and why you should consider switching to this platform for your tourism business website.

It’s free

With no hidden charges this free platform gives the end user as much freedom as is needed. You can create any kind of website or easily build a blog on WordPress, because it is an open source software. This means you are free to download, install, use and modify it. However, to use WordPress on the web, you need is a domain and web hosting. Due to the nature of open source, WordPress is a community software meaning anyone can contribute by writing and sharing code, designing themes or updating plugins. The people in the large community help WordPress to become a CMS of choice, which is now used by millions of people, with many more joining every day. It is no more, merely for blogging websites. By using WordPress, you are a part of the WordPress community, and as such you get free support from other WordPress members. This means that you can download free themes and install free plugins, etc. In addition, you can even contribute back to this community. Awesome! Right?

Easy, flexible to use and manage content

We have deployed and developed many WordPress sites for our clients but many don’t know anything about coding or website. They don’t know about posting, editing, installing, and therefore they encounter problems. You may think that this is a big issue; but in reality, it is not. WordPress is very easy, flexible to both use and to manage content. It has an intuitive interface. It is simple; you can learn to do things for yourself quickly.

With WordPress, you can log in from anywhere that has an Internet-connected computer, to add content and manage your site. Since you don’t have to wait for an Online Administrator nor need additional software, you can quickly modify the content on your website, yourself. With as little as one-hour training, you could be easily be managing your own site.

It’s easy to customize

Most of our clients think that WordPress is really only suitable for blog posting. This is a huge misunderstanding, because WordPress can be used to build anything, from tour agency websites, to travel ecommerce platforms and even travel magazines. WordPress has thousands of free templates (themes) from which to choose; these are very easy to customize. So you can give your website the perfect themes you desire: likes magazine themes; ecommerce themes or maybe photography themes. Then you can change colors, upload a logo, change the background, create beautiful sliders, and do other cool things on your site, without the need to ever write any code.

WordPress is also super flexible and can be extended by using plugins. Just like themes, there are 49000 free and premium plugins available for use on your website. Not only for adding extra functionality to WordPress, can add a whole new platform to your WordPress site.

Powering a million websites and trusted by thousands of brands

WordPress’ Statistics are impressive and may surprise you (Source from Review Squirrel)

• WordPress powers 26.7% of all CMS websites and 91.3% of all blogs; a total of around 74.6 million sites.
• WordPress enjoys a 59.4% CMS market share.
• Of the top 10,000 sites, 38% are powered by WordPress
• WordPress gets 37 million Google searches every month.
• Around 1.5 million blog posts are published using WordPress each day.

These are the reasons why WordPress is trusted by some of the world’s leading brands: Forbes, Walt Disney and Microsoft; some top celebrities: Beyoncé, Katy Perry and the world’s fastest: Usain Bolt, to name but a few from the world of tourism, there are so many, here are just 5:

Hyatt Hotel & Resort: https://www.hyatt.com/
Aqua Hotel & Resort in Hawaii: http://www.aquaresorts.com/
Carnival Cruise News: http://carnival-news.com/
Travel Oregon Agency: http://traveloregon.com/
Travel Publisher Matador: https://matadornetwork.com/

Search Engine Friendly

WordPress is a very search engine and SEO friendly. It is written using standard compliance high quality codes that comply with the rules of major search engines. With Yoast SEO, the complete WordPress SEO plugin, you are able to optimize each of your web pages to maximize your site’s ranking. SEO is an important part of a website. You will determine your success in the hospitality industry market through Google’s ranking position.

In conclusion, tourism is a large-scale business. By using WordPress, to present your company in a professional manner, you can ensure your customers enjoy a fantastic. Running your online business will save your time and effort. So let us get you started with WordPress and strengthen the foundation of your tourism business.

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