The process of optimizing your tourism content can appear to be an arduous task, but if you have the right tools it certainly doesn’t have to be. Our team of experts got together and compiled a list of our favourite free SEO tools to help create perfect SEO content.
Tool for keyword research: Google Adwords
Effective SEO content creation always starts with thorough research. Gone are the days of relying on search engine suggestions and only having a vague idea of what keywords you need to focus on- you can now use Google Adwords’ Keyword Planner to ensure you are writing perfect SEO tourism content. You can get keyword ideas, information on how many times the keyword is searched, keyword trends and keyword competition. If you aren’t using this tool already, get ready to have your keyword world blown open.
Here are some basic steps to help you get going on Google Adwords Keyword Planner:
- On your Google Adwords homepage, click on the tools and analysis button at the top of the page, then click Keyword Planner.
- In the box provided, enter the keyword you are primarily focusing on, then click the button to generate a selection of keyword ideas relating to your specific keyword (this serves to give you a broader scope of keywords while still remaining targeted).
- Next, make sure that the keyword volume measurer is set to ‘exact match’. This will ensure that the search volume appears is for that exact keyword over the past month. For example if your keyword is, say, “luxury holidays”, if the measurement is set to ‘broad match’ then you will also receive the search volume of all related keywords like “luxury holiday”, “best luxury holiday”, “cheapest luxury holidays” etc. This can dramatically change the volume of certain keywords, so better to be precise.
- You can hover over the search volume figure for the month to see the trend over the past 12 months- this is particularly important when ensuring the effort you are putting into ranking for a particular keyword is going to be worthwhile. Always. Check. Trends.
- Next you can check keyword competition ie. how many other people are using Adwords to develop this keyword. This will give you a good indication of how well you will be able to monetize a particular keyword.
Note that this tool is readily available for anyone already using Google Adwords, for those of you who are new to it you can still use the tool without adding your billing information (just make sure you click “skip the guided tour” after login). If you find you accidentally get stuck in the billing loop, try using this link: https://g.co/etoaw
Tool to check if your content is perfect
Plagiarism Checker: Quetext
If you aren’t checking your content for plagiarism already, then you probably should be. Even if you are writing from the top of your head, it is easy to accidentally duplicate phrases and ideas that we may have read in the past. Google absolutely hates duplicate content, and if it’s detected in your tourism content it will negatively affect your SEO rating. Better safe than sorry, as they say.
There are a lot of free plagiarism checker tools available, but the efficacy varies greatly. We have tried and tested a number of the free ones, and let me tell you some work much better than others. I once used a version that gave me 100% ratings every time which I figured was suspicious because usually something you write will match something someone else wrote somewhere. So I tested the tool by copy and pasting from an article from someone else’s site and- boom, 66% original (FAIL!). Moral of the story, be wary of cowboy companies offering below par tools. I like to use Quetext: https://www.quetext.com/ because the interface is really streamlined and easy to use. Remember: keep the plagiarism under 5-10% and you are good to go.
Length of your content: Google Docs & Google Sheets
Google loves highly informative, valuable, lengthy content. While there is not exact ‘sweet spot’ when it comes to document length, I’d suggest writing about 800-1000 words at least. To check the length of an article, simply use Google Docs’ word count function.
The optimal length of a meta title is 56-60 characters and 156-160 for a meta description (if it’s longer than that, the title and description might be cut off in Google’s search results and you run the risk of losing the full meaning of the sentence). Use Google Sheets and LEN() function to ensure you have written an appropriate length of text. If for any reason you aren’t comfortable using the services from Google Drive, you can alternatively use the tool at https://wordcounter.net/ where you can just paste your content and let the magic happen.
Free image tools: Because Good content goes with good images
Arguably one of the most important features for tourism content and blog posts is the need to be visually attractive- including images is a major part of creating perfect SEO tourism content. If you want to instantly get beautiful images without any editing, Pixabay and Pexel are some royalty free sources I usually use. Alternatively, just search “royalty free image” on Google- there are a lot of tourism related images so really there’s no excuse not to include them in your content.
If want to create your own images but find Photoshop too complicated, Canva.com is a great free online tool with a simple, user friendly interface. There are many free templates for you to play around with (I recommend to set images to 800px x 600px size, not too big and not too small). TIP: remember to compress your image to make your content load as fast as possible using: www.compressor.io which is a clean and professional free tool. Always include ALT tag to your image (wordpress help you easily do it). ALT tag is a description of the image (and a great way to sneak in a couple of extra keywords), write it like you are describing the image to a blind person.
Best tool to check if your content is perfectly optimized: YOAST SEO (WordPress plug-in)
We understand that the nature of working in the tourism industry means you may not have an excessive amount of time to spend on learning about all of the different SEO tools out there, which is why using a site like WordPress is an excellent go-to option. There are a ton of added features and plugins to simplify SEO processes, such as YOAST- easily one of the best plugins to help with content creation.
YOAST will check your website’s optimization by looking at your keyword count, your internal and external links, the images used, etc. It will use this information to give you an SEO rating, which is a great way to avoid common mistakes (like unfriendly keyword density) before publishing. If you use the tool as described, YOAST should return a green signal telling you your content is ready to go.
Tool to check if Google can find your content: Google Chrome
Ensuring all of your hard work actually gets seen in the search engine is paramount. To check, all you need to do is include the phrase “site:” in front of your content URL, for example: “site:www.dagiac.com/abc-xyz” and see if you appear in the search result. If for any reason your content does not appear, submit your content to Google through its service: https://www.google.com/webmasters/tools/submit-url
Still Need Help?
Our team of SEO and digital marketing experts at Dagiac are ready and waiting to give advice and show you how to create perfect SEO tourism content. Get in touch and chat to one of our experts today.