Keyword planning is essential to ensure your blog posts are ranking highly enough in the search engine. One method of creating higher ranking and more competitive keyword combinations is by using long-tail keywords.
Why You Should Use Long-tail Keywords for Tourism Blog Posts
A long-tail keyword is a key-’word’ that is comprised of more than three words. Using more words to create your ‘keyphrase’ (I think phrase is more accurate here as we are no longer talking about singular words) automatically means less competition for this exact keyphrase (the more specific the less people who have already used this combination of phrases), it works like basic permutations. Because a long-tail keyword is specified, it is able to tell you a lot more about consumers’ search intent, much more so than a short keyword which tends to be very general.
Long-tail keywords usually represent concerns, problems or troubles that your target audience is trying to find a solution for. Therefore, integrating long-tail keywords into your blog posts will ensure your tourism blog content is helpful and valuable (if you want to know more on why this is crucial and how to achieve it, check out my last post on content marketing). Valuable content that is rich in advice and knowledge is much better promotion for your tourism blog than any other kind of active promotion (like your product pages or home page) because this type of content is shareable and encourages higher levels of engagement.
Where to Find Long-tail Keyword Ideas for Your Blog Post?
So now you understand the value of using long-tail keywords in your tourism blog posts, how do you go about researching and creating them? Below I’ve outlined what I consider to be 4 of the most useful planning tools when it comes to long-tail keywords.
1. Google Search Suggestion:
This one is pretty old-school, pretty low tech, but it’s effective and accurately reflects up to date consumer search patterns. Just enter your keyword in the Google search bar, scroll down to bottom and there you will have a few ideas for your long-tail keywords.
2. Google Keyword Planner:
I’ve introduced this tool in my previous blog post and explained how to basically use it. Again, I can’t praise this resource enough because it’s precise, it’s chocked full of ideas, and it’s free. If you didn’t read the last post, here’s a basic run-down:
- You need to input your main keyword and click “get idea”.
- For example: If I enter the keyword “Halong Bay Tour” these are the long-tail keywords I found that are potentially easy to rank
- With these 2 keywords, I am able to write a blog post about Halong Bay attractions to directly answer the searcher’s’ question
Ubersuggest is another free keyword generating tool, that works quite similarly to Google’s Keyword Planner. They recently updated their system and reworked the whole tool, but it’s still free, relax! Since both of the tools are free, it’s a good idea to use them in conjunction with each other, for example, do your preliminary research on Google Keyword Planner, and expand your search on Ubersuggest. The different databases will yield different results, the significance of this for you is that your research will be more well-rounded.
- Ubersuggest works like Keyword Planner, enter your main keyword and hit search, it will suggest quite a lot of long-tail ideas for you.
- Or if you find out that the long-tail word you found faces high levels of competition, Ubersuggest is able to suggest other versions of that keyword for you.
- For example: These are the alternative suggestions I got for “what to do in Halong Bay”
4. Travel Forum:
As I mentioned before, long-tail keywords often represents concerns, problems or questions that your target audience might be having. Forums are commonly the place where you will find all of those concerns, problems and questions answered. You’ll want to look closely at the title of those questions, which are useful examples of sentences containing a long-tail keyword. The questions that people pose on a travel forum will reflect common questions and consumer search patterns, so it is a good opportunity to research these questions and then base your blog posts around answering them.
- Our client Halong Hub has successfully written a lot of great blog post using this method.
- One good example is the blog post “book Halong Bay cruise online or on arrival”
- They went to Halong Bay section on TripAdvisor and looked for common questions
- There are also many new questions, too.
By basing their tourism blog post content on these questions, they were able to satisfy specific demands from their target audience, and create valuable, shareable and information dense content.